To the better 2021!

This is how volcano Etna showed its blessing to the Sicilians for the Christmas eve in 2020!
The eruption of the 22nd of December turned out as spectacular natural fireworks seen from far away. Is it scary? Is Etna scary? This is probably the most common question that the locals get.
And what do they say?

To the better 2021!

This is how volcano Etna showed its blessing to the Sicilians for the Christmas eve in 2020!
The eruption of the 22nd of December turned out as spectacular natural fireworks seen from far away. Is it scary? Is Etna scary? This is probably the most common question that the locals get.
And what do they say?

Volcanic soils – a blessing or a curse?

Ask a Sicilian about volcano Etna – everyone will be saying that living nearby such a powerful and fervent beauty is a wonderful blessing.

Etna – the locals believe – is endlessly generous.

Look at Taormina, Catania, Randazzo, Acireale – and all the colours and greenery around.

Wherever Etna’s lava reach the soil, just put a seed – and it will it turn into a tree till your next vacation in Sicily.

The lava sand that sometimes reach the local balconies during ordinary eruptions – is such a powerful natural fertilizer, after which even the deceased plants rise like a phoenix from the ashes.

The craters and around

I sometimes met people who – after visiting volcano Etna – were saying that there is nothing that grows on it. Well, if you think of the volcano as a crater, than yes – there are literally only the bowels of the Earh from the inside out, and some chamomiles here and there.

But what about the neighboring Catania, Acireale, Randazzo, Riposto that are literally built with the lava? Etna’s lava shifted Catania’s coastline – by 1/3 mile into the Ionian sea!

Moving down from the main crater there are forests, fruits, flowers, fields, groves – almost anything grow there in their micro-eco-niches on the volcanic soils of Etna slopes.

And it is not only about the periodic table of elements from the lava that fertilizes the soil on and around Mount Etna, but it is also about its ‘hot’ characteristics.

The pride of the Sicilian land, unique oranges of deep dark red shades have this natural colour due to the unique climate condition: the routes always heated by lava and the cold winter temperatures of the air in winter.

The same orange plant will never have this color naturally in any other soil but here. There are a few places long away from Sicily that try to imitate it – but it is never the same.

Martum – the Martian land of volcano Etna

By the way, the name Martum is not that linear allusion, but it is also about Etna!

“Marte” in Italian, or “Martis” in Latin means Planet Mars. Etna’s landscape is most often compared to that of the Martian landscape.

Power, will, supernaturalism but also generosity, fertility, charisma – endlessly romantic fascination to me, and we wanted to reflect it in into the Martum name.

Did we manage to get the allusion right? I do not know yet. But what I know for sure is that the soils where our groves grow are not only fertile but also special and unique.

Author: Oksana Bukiy

Photo credit: Fabio Caltabiano

Volcanic soils – a blessing or a curse?

Ask a Sicilian about volcano Etna – everyone will be saying that living nearby such a powerful and fervent beauty is a wonderful blessing.

Etna – the locals believe – is endlessly generous.

Look at Taormina, Catania, Randazzo, Acireale – and all the colours and greenery around.

Wherever Etna’s lava reach the soil, just put a seed – and it will it turn into a tree till your next vacation in Sicily.

The lava sand that sometimes reach the local balconies during ordinary eruptions – is such a powerful natural fertilizer, after which even the deceased plants rise like a phoenix from the ashes.

The craters and around

I sometimes met people who – after visiting volcano Etna – were saying that there is nothing that grows on it. Well, if you think of the volcano as a crater, than yes – there are literally only the bowels of the Earh from the inside out, and some chamomiles here and there.

But what about the neighboring Catania, Acireale, Randazzo, Riposto that are literally built with the lava? Etna’s lava shifted Catania’s coastline – by 1/3 mile into the Ionian sea!

Moving down from the main crater there are forests, fruits, flowers, fields, groves – almost anything grow there in their micro-eco-niches on the volcanic soils of Etna slopes.

And it is not only about the periodic table of elements from the lava that fertilizes the soil on and around Mount Etna, but it is also about its ‘hot’ characteristics.

The pride of the Sicilian land, unique oranges of deep dark red shades have this natural colour due to the unique climate condition: the routes always heated by lava and the cold winter temperatures of the air in winter.

The same orange plant will never have this color naturally in any other soil but here. There are a few places long away from Sicily that try to imitate it – but it is never the same.

Martum – the Martian land of volcano Etna

By the way, the name Martum is not that linear allusion, but it is also about Etna!

“Marte” in Italian, or “Martis” in Latin means Planet Mars. Etna’s landscape is most often compared to that of the Martian landscape.

Power, will, supernaturalism but also generosity, fertility, charisma – endlessly romantic fascination to me, and we wanted to reflect it in into the Martum name.

Did we manage to get the allusion right? I do not know yet. But what I know for sure is that the soils where our groves grow are not only fertile but also special and unique.

Author: Oksana Bukiy

Photo credit: Fabio Caltabiano

Fresh&early harvest October 2020 olive oil from Mount Etna in Sicily

Truly limited edition, this type of olive oil has no chance to compete on quantity and price with mass production. Instead, it is all about the quality without a compromise.
Our trees grow with constant human attention and far away from intensive farming methods. Authentic olive tree varieties, no GMO, no pesticides, no chemicals, no adding of other oils. It is 100% fruit of the Sicilian land of the slopes of Mount Etna. Single and traceable origin.
We are curious to convert you into a passionate olive oil lover. Try it – and you will see the difference immediately.
For questions and support about your order

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